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Rhetoric

What is it?
Rhetorical Situation + Rhetorical Context

Aristotle:   Rhetoric is the faculty of discovering in any particular case all of the available means                            of persuasion.

Andrea Lundsford:   Rhetoric is the art, practice, and study of human communication.

 

All info-graph-ics below are examples of visual rhetoric created by WLC using Alt Presentation Platforms and Accessories.

CREATOR

CONTEXT 

 

= All the events and circumstances surrounding what you are creating

CREATION

AUDIENCE

Rhetorical Situation = the relationship between all of these elements.

LOGOS

ETHOS

Logic, Facts, Reason, Statistics, Hard Data, Supporting Evidence

Credibility, Character, Authority, Legitimacy, Reputation, Authenticity

Rhetorical Appeals

PATHOS

Emotions, Empathy, Feeling, Mood

 

Data for the following visual rhetoric was compiled primarily using the Mission Statements and websites from all 43 schools in the Aicad Consortium, plus its 3 International Affiliate Schools.

Percentages of First-Year Writing Classes in Higher Education

Created on 11/03/2014 by WLC using Emaze.com.

 

Tag Horse of the AICAD Schools' Mission Statements

Compiled and created by WLC in 08/2014, recompiled on 11/05/2014 using Tagul.com, Emaze.com, and Google Search.

community (58)

diverse (38)

professional (28)

society (26)

responsibility (20)

world (18)

committed (18)

global (17)

interdisciplinary (7)

collaboration (11)

human (5)

writing (4)

humanistic (3)

 

Note that textually, "collaboration" is at the low end of the pack, and not front-and-center.

Frequency the Collaborate* Appears on Websites of AICAD Schools

Graph created by WLC on 11/01/14, using Emaze.com and PhotoFiltre 7.

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